Marketing that
makes buyers
stop scrolling.
The First Showing Happens Online
Buyers start online, and they decide in moments whether to click or keep scrolling. Your home's media is not just marketing, it is your first impression, your first showing, and often the difference between one offer and five.
The home is sold
through the media.
Buyers fall in love with a photograph long before they fall in love with a house.
The media is the doorway. It is the only thing standing between your home and the buyer who is meant to own it. If the photos do not stop the scroll, the showing never happens. If the showing never happens, the offer never gets written. It is that simple.
Then they walk through the front door, and the home does what the home does best. They feel it. They imagine their furniture in the room, their morning coffee on the deck, their kids in the yard. And then they go home and pull up the listing one more time.
That second look is everything. The media has to reinforce what they felt in person. It has to make them more sure, not less. Every frame, every angle, every pixel is either building their conviction or quietly chipping away at it.
That is why everything has to be perfect. Not nearly perfect. Perfect.
Built for the way
buyers actually scroll.
Every premium listing gets a custom agent-hosted reel shot in vertical format and edited for Instagram, TikTok, Meta, and YouTube Shorts. Shawn walks the home and tells the story buyers want to hear: who it was built for, what makes it different, and why it deserves a showing.
We are constantly experimenting with new ways to earn organic engagement on top of the paid campaign. Little touches inside the video itself turn passive scrollers into active followers, and active followers into the people who tell a friend your home is for sale.
Vertical reels see substantially higher completion rates than traditional horizontal video on every platform that matters. We meet buyers where they already are.
What a listing that does not sell teaches you
Shawn Hinchey on a listing that did not sell, what he changed because of it, and why the debrief matters more than the win.
Every room.
Every measurement.
We use iGuide for clients on our Ultimate package. Buyers walk the home in 3D before they ever step inside, and they get magazine-quality floor plans with accurate room dimensions, total square footage, and a true-to-scale layout.
Walk it before you book it
Buyers explore the entire home from their couch. Showings are more qualified, and out-of-town buyers can move forward with confidence.
Accurate, certified measurements
Every room measured to within an inch. Total square footage, room dimensions, and ceiling heights, all certified.
True-to-scale floor plans
Buyers can see how their furniture actually fits before they ever set foot in the home, removing one of the biggest objections to making an offer.
Live iGuide tour from 252 on 7A, Kawartha Lakes. Click and drag to walk the home, view the floor plan, or measure any room.
Show buyers the
whole story.
Photos show a home. Drone footage shows a property. We use aerial video and stills for clients on our Ultimate package where location permits, because the lot, the street, the neighbourhood, and the proximity to schools, parks, and waterfront are often the reasons buyers fall in love.
A drone reveals a sprawling backyard, a private setting on a cul-de-sac, the walking distance to a lake, the quiet pocket inside a neighbourhood. Buyers see context they cannot get from a ground-level photo, and that context is often what tips them from interested to writing an offer.
14 days
to sell
128 Vanier.
No log-ins. No forms. No “create an account to view this listing.” The home is what is for sale, not your contact information.
The forced sign-up you see everywhere else is a gate built to farm leads, not sell the house. We are here to sell the house.
We also market directly to other agents, because they are the ones already working with the buyers. Reach the agents, reach every qualified buyer in the region. Here is what that looked like for one listing in Whitby.
439
Realtor.ca views in 14 days
3,068
Hinchey website views, same period
1,550
Driven from Google ads
1,518
Driven from Meta ads
6.98×
Total traffic vs. the Realtor.ca listing
14 days
From listing to sold
“Buyers from out of town making offers before they even visited because the photos and video made our home look so incredible.”
Greg & Susan T.· Sellers
“The drone footage and twilight photos made our listing the one people kept stopping on.”
Taylor K.· Seller
“His marketing strategy got us over 70 confirmed viewings and multiple offers.”
Drea L.· Seller
Your safety net
is built in.
Not satisfied? We reduce our commission by 1%, no questions asked. Every concern gets a 48-hour resolution window. That is not a tagline. It is a written commitment in every listing agreement.
Applies to listing agreements. Conditions in our Terms.
See what we’d do
for your home.
Book a free strategy meeting and we will show you exactly how we’d market your property to get maximum exposure and top dollar.
Book Your Free Strategy Meeting